How To Choose Organics Or Paid On Facebook?

May 29, 2018

There are so many industries and so-called ‘gurus’ out there spilling out what they think is the latest and most important things to do when it comes social media, Facebook, advertising, marketing, etc… Some of them are spectacular and meaningful in what they teach and do. But some of them are just outright nonsense. 

 

So, one of the most common questions that I get asked and a lot of my clients would ask myself and my team at Hyper Growth Agency™ is this, between organic and paid marketing on a massive platform like Facebook (Facebook is the biggest tool that our agency uses to elevate our clients digital game and get hyper ROI), which one is most important when it comes to marketing and advertising? 

 

Here’s my answer:

 

BOTH are great. 

 

Both are super important and both of them will help your business immensely. I am a big believer in knowing that you don’t exactly and only need paid-marketing in order to have a successful campaign selling products to customers or services to businesses. You actually need both organic and paid efforts in order to have a superb campaign and to master your digital hyper growth. There are so much when it comes to both paid and organic digital efforts that I can do 9+ hours master class on each and the tools are evolving and growing as we speak, so the content will be added constantly. 

 

Organic and paid Facebook efforts are both important and can bring a lot to the table. 

 

BUT…

 

Before even tapping into understanding Facebook Organics and Facebook paid efforts, you must, I repeat, you MUST BE SOLID in your presentations and in your messages. The issue that I see often in clients before they even work with me is this, they don’t know their ideal client, they have absolutely no idea or have hard data to analyze who their customers are and if you don’t know whom you are selling to, you sure won’t be able to know how to write your message to capture those you want to sell to, like the shot gun approach. Actually, in this scenario, you have a shot gun but with no bullets to shoot. 

 

When you know whom you are selling to, your message works and converts with beta tests, organic and paid efforts will work great as a support. This will then be the time after having landing pages and website that you start diving into consistent scheduling, multiple stack methods, Two One Test Method and much more that makes up great paid and organic Facebook campaigns which I will share and teach in my future videos and articles.  

What you will see in my agency is this, during my potential client qualification period and indoctrination process, we go through the Preeminent Client Operational Session where we (the agency) find out absolutely everything, as much as possible our client’s product or services, know their customer avatar, their messaging and their offer. This helps us (the agency) and them (our client) to create and automate some of the best campaign ones can experience with us. Wins for both ends and helps us to create a wonderful client-customer experience. 

The success of a company has many many factors. It is a myth that Facebook will save your business. It will definitely help you win more, but at the end of the day, it is only one of many factors that make your business successful and it starts with you and then your business. 

 

To your success, 

 

Shin Chung

Hyper Growth Agency™

 

Shin Chung is the President & Creatives Director of Hyper Growth Agency. Shin started his marketing career in accomplishing his BBA in Marketing major and partnering up with Santiago in providing marketing service in the automotive industry. Through his networks and experience, he is currently connected and is trusted by multiple companies locally in Canada and internationally from different industries such as Real Estate, Property, Investing, Dental, Education, Digital Agencies, Entrepreneurship, Automotive, and Mixed Martial Arts Schools, covering places reaching from North America all the way to the Oceanian Continents. 

 

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